Lufthansa will launch a uniquely segmented merchandising strategy for its business class, beginning March 30.
The strategy will be deployed on aircraft configured with Lufthansa's new Allegris cabin design, which debuted in May. The merchandising approach, which features five business-class products, will debut on flights connecting Munich with San Francisco, Chicago and Shanghai. More routes will be added in the following months.
Flyers on the selected flights will be able to choose a standard business class seat or four other seat products.
The Business Class Suite, which will have higher walls than the standard seat -- as well as more personal space, a larger monitor and its own clothing cabinet -- will sell for an upcharge of at least 400 euros.
Lufthansa will also sell a window seat called the Privacy Seat and an Extra Long Bed seat beginning at 100 euros more than the standard business class offering. The Extra Space Seat will bring an upcharge of at least 130 euros.
Previously, Lufthansa had planned to sell as many as 14 distinct products across the four cabins on Allegris-configured Airbus A350s; the merchandising approach to take effect in March instead features nine distinct offerings.
First class passengers will be able to choose a standard suite or the Suite Plus, which offers the opportunity to sit with a travel partner. Individual flyers can purchase the Suite Plus for an upcharge starting at 1,900 euros.
The Allegris economy cabin has standard and extra-legroom seating. The aircraft also has a premium economy cabin with just one seating product.
Lufthansa will begin flying its second four-cabin Allegris A350 plane this month.