2024 rewind: What trends shaped the travel industry?

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From ASTA's fight against American Airlines' distribution strategy to the Taylor Swift effect on the travel industry, 2024 was bursting with headlines that affected travel advisors. This week on Trade Secrets, co-hosts Emma Weissmann and Jamie Biesiada talk about the major travel trends and events that shaped the agency landscape.

Mentioned on the show

Previous Trade Show episodes

• Trade Secrets episode featuring Andrea Grisdale and a discussion on Italy
• Trade Secrets episode featuring David Kolner and a discussion on generational travel

Emma on the Taylor Swift cruise

• Who Is Marvelous Mouse Travels, and Why Is it Hosting a Taylor Swift-Themed Cruise?
• Dispatch: Wondrous moments from a Taylor Swift affinity cruise

SNAP, an air booking tool developed by Internova Travel Group and Sabre

• Travel Leaders Network begins rolling out simplified Sabre GDS
• Internova's Lindsay Pearlman and Seth Burton on the advantages of simplified GDS

Some reading on American Airlines and its distribution strategy, including the fallout

• A win for travel advisors: American Airlines scraps controversial NDC strategy
• A victory for travel advisors was cause for celebration at the ASTA conference
• Alienating travel agencies could cost American Airlines $1.5 billion
• American Airlines unveils revised NDC plans, returns fares to GDSs
• American rebuilds sales staff, trying to win back agencies and corporates
• American Airlines says it is gradually winning back corporate business

Travel Weekly's 2024 Power List

Omar Banihani's TravelAge West op-ed about the evolution of home-based advisors

Some reading (and listening) on Jenn Lee's Vacation Planners

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