Tulum -- with its turquoise waters, soft white beaches, ruins and bohemian vibe -- has long drawn travelers looking for an idyllic Mexican Caribbean beach experience.
What travelers rarely come to Tulum for, though, is an all-inclusive stay. Only recently has the all-inclusive concept started to find its way to the Tulum shoreline, a reflection of changing demand among visitors.
As visitors flock to the once-quiet coastal town for its blend of Mayan history, world-renowned restaurants and an unbeatable arts scene, luxury villa rentals have become one of the top choices for travelers seeking privacy, exclusivity and a connection to the jungle landscape.
Enter Trobbu Tulum, a villa rental project opening in January that is shaking up the luxury villa experience by offering guests an all-inclusive option.
The Trobbu Tulum's optional all-inclusive plan means guests can enjoy meals in the privacy of their villa. Photo Credit: Bernardo Flores, Viva Photography
Trobbu Tulum's aim is to raise the standard for travelers looking to immerse themselves in Tulum's natural beauty while enjoying stunning, modern villas with private plunge pools, earthy design details and lush, tropical landscaping.
The Tulum project marks the debut of the Trobbu Boutique Collection. The company says it has plans for more rollouts in Mexico next year.
Each villa has three bedrooms and can sleep eight. Photo Credit: Bernardo Flores, Viva Photography
Inside the villas
Trobbu Tulum consists of 10 expansive, 2,745-square-foot villas tucked amid jungle foliage. The design philosophy of these villas centers on creating a balance between modern luxury and the natural environment. Spread over three levels, the glass-enclosed villas have three bedrooms and three and a half baths and offer space for up to eight guests.
In addition to a private pool, each villa includes a decked terrace complete with sun loungers and an outdoor bar and grill area. Inside, guests will find designer living rooms and fully equipped kitchens.
Privacy and exclusivity play a leading role in Trobbu Tulum's dining experience. There are no dining schedules or on-site restaurants; guests who choose the all-inclusive dining option can indulge in gourmet meals in their villas prepared by talented chefs. There's a selection of Mexican, Italian and Lebanese dishes as well as fresh seafood and wood-fired pizzas. Themed dining nights, such as Taco Tuesday, add a touch of fun to the culinary offerings.
The optional dining package is priced at $80 per day for adults, $60 for children ages 4 to 17 and is complimentary for children 3 and younger.
The all-inclusive plan includes daily breakfast, lunch, dinner and snacks. Photo Credit: Bernardo Flores, Viva Photography
Trobbu Tulum will offer a wide range of personalized activities, with the resort's team on hand to curate bespoke activities tailored to each guest's preferences. Whether clients are interested in wine tastings, cooking and mixology classes or adventurous outings, the concierge will be take care of any arrangements. There are even activities geared specifically to kids, such as pizza-making classes, art activities and yoga sessions.
Tulum's landscape offers many opportunities for exploration, and Trobbu says it will encourage guests to get outside the glass spaces to make the most of natural and cultural experiences. From snorkeling in cenotes to renting a yacht for a day on the water, there's no shortage of activities to keep friends and families engaged.
The villas have spacious dining areas and fully equipped kitchens. Photo Credit: Bernardo Flores, Viva Photography
Wellness focus
For guests whose main objective is simply relaxing, Trobbu provides a range of wellness-focused services. The on-site spa offers treatments inspired by the surrounding jungle, incorporating natural elements into massages and therapies.
A fully equipped fitness center ensures that wellness is a priority. Whether it's a sunrise yoga session or a day spent lounging by the infinity pool, Trobbu Tulum provides a balanced environment for guests to reconnect with themselves.
Yoga, kids club activities and certain on-site activities like pizza making are included in the villa rental price. Excursions like cenote visits, scuba diving and spa treatments are available for an additional charge.
Trobbu Tulum's debut is a new era for the luxury villa rental market in the region. Whether clients are looking for a romantic escape, a family getaway or a group adventure, the all-inclusive villa experience promises to offer a blend of privacy, luxury, personalized service and ease.