EF World Journeys president Heidi Durflinger will become CEO of the Cambridge, Mass.-based tour operator, whose sub brands include EF Go Ahead, EF Ultimate Break and EF Adventures.
A native of Kansas, Durflinger started her career at EF Go Ahead as a sales consultant in 2004. She was named president of EF Go Ahead Tours in 2014 and president of EF World Journeys in 2021.
"For 20 years, Heidi has and continues to put our customers first," said Edward Hult, CEO of EF Education First, the parent company of the EF travel and education conglomerate. "She has an incredible work ethic and is always trying and learning new things."
Durflinger's most recent travel experience was running in a self-supported ultra-marathon in the desert of Fuerteventura in the Canary Islands in Spain.
In an interview, Durflinger said she would concentrate on future missions and consolidating the success EF World Journeys has achieved. "The goal of this role is growth," she said, "so it is about me thinking about what is next for the EF World Journeys portfolio. That's really my focus."